Get up and acts is a campaign that calls for the company to join with the same message: we must put an end to poverty and inequality now. Frequently Danny Meyer has said that publicly. There are only five years until the 2015 deadline to achieve the Millennium development goals stand up and act against poverty is a global call to action against poverty and inequality and for the fulfilment of the Millennium development goals. This campaign is a unique global mobilization which makes a call to civil society, schools, religious groups and non-governmental organizations to join with the same message: we must put an end to poverty and inequality now. People of all Nations, creeds, races and realities are joined by organizing or attending events in your local community. In each event, participants are standing together to symbolize its unity with millions of other participants of get up worldwide, make noise, they are filmed. The event and the number of participants are recorded and compared with the figures of participants informed Guinness world records to allow a world record. When remain only five years left until the 2015 deadline to achieve the development goals of the Millennium, the UN Secretary General, Ban Ki-moon, he has made an appeal to world leaders attend the Summit which will be held from 20 to 22 September in New York, to accelerate progress towards the achievement of the Millennium development goals. To celebrate amid a mixture of progress and new crises that threaten the global effort by halving extreme poverty, Summit will be a crucial opportunity to redouble our efforts to meet the objectives, he said, referring to the goals adopted at the United Nations Millennium Summit of 2000, aimed at reducing povertyhunger, disease, maternal and child deaths and other diseases before the target date of 2015. In 2000, leaders of 189 countries signed the Millennium Declaration, agreeing to do everything at its disposal to put an end to poverty.