Sales sentiment will remain at a high level – special topic “future brokers” Heidenrod, 07.06.2010. The new survey of the AssCompact trend clearly shows that only a few brokers have lost your positive mood of sales. The atmosphere when compared to the previous quarter falls only to 4.1 percentage points. It is gratifying that are 3/4 (76%) of surveyed broker with the overall mood to the distribution of financial services satisfied to enthusiastic, so the current result of the AssCompact trend II/2010. Thus this relatively good result builds on I/2010 the results of the study on TRENDS. The quarterly published set of studies carried out by the management consulting company SMARTcompagnie GmbH on behalf of the bbg operating consultancy company Bayreuth, surveyed this time nationwide 853 broker or multiple representatives of various sizes.
“Special section of the survey: future brokers” to observe is that the important sales channel of insurance, the independent intermediaries, is getting older. The average age of the respondents agents is currently 48.4 years, over 40% are even older than 50 years. Alone these figures show the importance of the topics of training places in the brokerage firm or a longer-term strategy of intermediaries. “The issue of the AssCompact trend II/2010 is devoted in their special section of the survey on the future brokers”. The answers to the question of the promotion of young scientists are interesting in this context. Over 2 / 3 and that the vast majority (68%) of the broker not invested in the promotion of young talent. Only 17% of the mediator training courses offer a further 15% give professionals a chance. On the question, which brokers its corporate development generally and if, in which deep plan, approximately 1/3 of the respondents reply that they work with a 3-to 5-year plan in the strategic direction of the company. About 40%, however, working according to the principle of the day operations, in which strategic planning approaches play a more significant role.