Porsche drivers and Skodafahrer differ, simplifies said, basically in their personality and must be enabled by certain embassies and key elements”Bernecker explained. Also Prof. Dr. Nikola draw made in her subsequent presentation for an ideal mix of theory and practice. Participants learned how different pricing strategies in the market can be communicate and what marketing departments of Saturn, media market and co. can learn. The number of listener questions clearly showed how important was the topic for the participants.
Session 3: Marks the last lecture block was dominated by the brand policy. In his rousing speech, brand expert Dr. Karsten Kilian stated how employees become Ambassadors of the brand, with all the consequences. If you have 100,000 employees, you have 100,000 brand ambassadors, whether you want it or not”Kilian led the participants in mind. “The crowning Managing Director of QUICK shoe, formed Jochen F. Obrecht, with his presentation of the no-name brand – the successful corporate brand relaunch”. His lively and outspoken style evoked not only enthusiastic applause, but also the one or another hearty laugh among the participants. Framework programme also away from the actual topics of the marketing day was a success.
The breaks were used to intense networking, as well as to museum tours. Again and again, participants praised the varied lecture programme and the premium speakers. In a personal discussion, it became clear that the Cologne marketing day now also far beyond the borders of the region also enjoys a good reputation as from Stuttgart or Munich, participants travelled to confirmed. All lectures, as well as images and video clips are in the next few days after on the website as well as in the blog of the German Institute for Set marketing under. Prof. Dr. Michael Baird