Concepts for the corporate world are better – every second company developed unified communications considers Homburg sense Berlin/bath, August 28, 2008 – there is the need for mobile applications and services. Since almost all experts agree. Retail mass market can be not so fast developed however as hoped. This applies particularly to the mobile Internet. According to our studies, the data tariffs for the use of the mobile Internet are a major stumbling block for a further spread. \”Studying the fine print ‘ alleged flat-rate offers of the operators you can find limitations in the data volume there in many cases, for which the costs exceed either exponentially or in other cases the bandwidth of use of is reduced\”, complained about Jens Klemann, Managing Director of the Bad Homburg consultancy Strateco and co author of the study mobile marketing\”.\” To call such offers as a flat rate, was misleading and not contributing to greater use of the mobile Internet. The same applies to data connections while abroad which may incur exorbitant costs if it is forgotten in the foreign network to disable the regular synchronization and every five minutes for each individual connection firmly asked is.
With such a price policy the growth fantasies of the operators will not go up certainly\”, Kan assumed. The devices and content are not yet suitable for mobile Internet applications. Even on the large screen of the iPhone, it is tedious to skim quickly complete Internet pages, which resolution are set up for the current minimum standard of 1024 x 768 points. Multimedia content such as real audio, Flash Player or Java applications constitute more barriers for mobile use. Internet sites that is designed for high-performance computers with large flat screen TVs, will inevitably constantly outrun the small, mobile devices\”, so Andreas Lady, Germany head of ICT company Aastra,. It would also lack valuable applications to NeueNachricht.