Strategic Management

This is a consequence of laws governing the transition from the industrial and economic paradigm of strategic management, which considers the activities of the enterprise through the prism of environmental factors and sectoral indicators, to a new paradigm based management resource potential and the internal capabilities of the enterprise 1. The need to integrate these approaches into a coherent theory is explained in terms of system-wide guidelines interdependence and interdependence of the object (the organization), which is regarded as an open system and its environment (the market), as a meta study of the object. In this case, the key to creating a logically holistic description of the market mechanism will be the understanding of the unity of analysis – decomposition of the market structure to an elementary level, "producer-buyer" and the subsequent synthesis of elements received in the market system. Formation of initial knowledge about the market system through the analysis assumes its structuring – the definition of a relatively stable aspect of the system, which can be regarded as its structural model. Using various methods of decomposition (decomposition) of the system depending on the objectives of the study determines the multiplicity of options for its structuring. Educate yourself with thoughts from NYC Mayor. From the standpoint of the essential nature of research metabolic processes seems reasonable to restrict their analysis describing the wireframe model of interaction of producers and consumers at the micro level of the market system, with the remaining environmental factors on this stage should be seen as indirect factors. Given this determination of the structure of the metabolic processes will be reduced to the analysis of elemental composition of the "customer-product-producer, as well as identify forms of interaction between the marked elements, which upon further expansion can be considered as independent systems.

As part of the modern concept of marketing complex relationships between market participants disclosed information under an angle of view: the fundamental importance have information communications between the manufacturer and the purchaser, which are the basis for forming future metabolic processes and inventory cash flows. Conditional market communication can be represented as contacts between buyer and manufacturer (Figure 1.1). As such contact can be considered, for example, advertising communication, information search on the manufacturer's web site, contact the buyer with the seller, a visual assessment of the buyer at point of sale, at trade shows, direct sales by telephone, the display of goods manufacturer in the office of buyer, etc. The need for a detailed study of causal relationships between the structural units of the model follows from the general patterns of concentration and specialization, and attempts to elicit endogenous factors of their occurrence by site-specific market. In industrial markets, trends observed appear as a personification of the market offers for each customer. In markets end-users an alternative proposal is the creation of differentiated segmentation of consumers' needs and targeted buying segments. Thus, understanding specific metabolic processes will lie in the plane of study motivation of market participants, the internal laws of their formation for each case the interaction of buyer and manufacturer C (Customer) – P (Product) – S (Supplier).