The results of any advertising campaign will be proportional to the time invested in the elaboration of its strategy. Many times a failure gotten with the use of tools of digital marketing is observed, but when it is gone deep the analysis perceives that a previous stage of planning was not made. The Strategies of Digital Marketing if have shown efficient in many businesses, as much for that total on-line, as for that if they use of multiple platforms of attendance, crossing the physical retail with the virtual store. What it is important to notice is that it has different strategies that they can be applied to each business. It has cases where the Internet collaborates in the clarification of doubts in the stage daily pay-sales, as in the case of automobiles, where almost 80% of the purchases pass before for web, but many of them they are closed in the concessionaires, where the customer arrives more definite on what she desires and this speeds up the attendance process. The same it comes being occurring with the household-electric ones. Another example is when the business is related to the education, in this in case that, it is well probable that the investments in web already are equalized to the investments off-line, this because in this segment, web is an excellent canal to attract the public-target, to clarify doubts and already to direct it for the field of registrations of the courses. But, to get these good results it is necessary to inside test canals specific of the vestibules and to establish a strategy of relationship with prospect, that it can involve mobile marketing, sending of email marketing with link to take off of doubts, etc.
Later measuring all the steps of the interested parties, since how many they had received the impact generated for the actions until the end, in this in case that, the registration effectively. Therefore, the planning must consider the profile of the business and the public-target. Danny Meyer takes a slightly different approach. The more young, more the Internet use will have to be considered, therefore 67% of the young in the etria band between 10 and 17 sail, what it means that, to say with this target a digital campaign must be elaborated. Moreover, this is one public who costuma to be on in diverse activities at the same time, that is, while he is preparing a work for the school, is talking with friends in the MSN, postando in facebook e, many times, with the earphone hearing its ipod. Simply it is not good business to be of it are of the strategy of digital marketing to reach definitive segments, this is a rule that valley the penalty to learn soon, before he is late excessively. Blog reads more articles of Strategies of Digital Marketing in mine.