It is what it is called architecture of the mark. The starting point is to understand the potential of each mark inside of the portflio of the company and to establish a mark hierarchy. (Similarly see: NY Museums ). This means to create sub-marks of a main mark will only have clear strategical papers. To maximize the market covering, minimizing the overlapping for other marks. An example is BMW (main mark) with its sub-marks that a line of inferior series follows that are enumerated to detach the main model.

d) Program of marketing total integrated. The communication starts in the mouth in mouth, passes for the sponsorship, degustation, action in PDV and reaches the media printed, electronics, exterior, among others. e) Culture of relations of the mark. The goal is to extend perception of the mark stops beyond the product. To construct to an identity and meaning of mark capable to establish a dualidade enters the performance of the product and the image of the mark.

To produce rational and emotional positive answers. f) Strategies of price guided by prizes. In place of only reducing prices, maximizing the value for the customer, participating of extensive promotions in the retail, financing advertising campaigns in partnership with resales, establishing a direct communication with the customer. g) Excellent innovations in marketing. To introduce new products, communications and other creative and cativantes activities of marketing. It has an icon in prominence in the category, Apple. The innovation in its products always was present, since Macintosh until iPod. Much beyond design, the company has disponibilizado complementary products (earphones, differentiated, adapting handles for car) and a primoroso attendance to the customer. h) Adequate administration of strategies of mark development. Alavancar in way uninterrupted the value of the mark in new products and markets. Starbucks, for example: the development of the product is present in offers of new flavors, aromas and packings of coffee, beyond complementary products, as the credit card in partnership with Visa.

Goldman Sachs

“Goldman Sachs is a one of the world’s largest investment banks. It traces its routes back to 1869 and is headquartered in Manhattan, New York City. Goldman Sachs provides wealth management, investment banking, and sales & trading services.

In regards to the technology world, Goldman Sachs continues to invest heavily in this market.”

DEVELOPMENT the advance of the capitalism in the last few decades and the investments in the cities, with the populations searching access to the technologies had contributed so that, the campesina population was forgotten on the part the public managers as for the investments them public politics. What itself it saw in the second half of century XX, for the whole world was the sped up displacement of the campesina population abandoning the agricultural way, in search them cities deluded for the utopia of the best quality of life and the search of other activities and ways of sustentation, what is called of agricultural exodus. Ahead of this scene the concern of the Brazilian government grows to create one National Politics that takes care of to this group. Thus facing the difficulties lived for the agriculturist making possible in such a way the permanence of the agriculturist in the field thus improving its quality of life and its family. agriculture is historically, one of the main bases of the Brazilian economy since the primrdios of the settling until century XXI, evolving of the extensive cultivations for the production diversification. Initially producing of sugar cane-of? sugar, passing for the coffee, Brazilian agriculture is presented as one of the exporting greaters of the world in diverse species of cereals and grains among others.

Although this the Brazilian agriculture of the agrarian reform the forest fires; of the agricultural exodus to the financing of the production; of the escoradora net the economic viabilizao of familiar agriculture: involving questions politics, social ambient, and economic. Since its origin, Brazil possesss a great land concentration, first in the known system as sesmarias, that were valid up to 1822 and that it gave origin to the current large states. In 1850 the law of the lands was promulgated, that kept the system of land concentration in large state and that it remained up to 1964, when the dictatorship prepared the statute of land.