Michael Baird

Porsche drivers and Skodafahrer differ, simplifies said, basically in their personality and must be enabled by certain embassies and key elements”Bernecker explained. Also Prof. Dr. Nikola draw made in her subsequent presentation for an ideal mix of theory and practice. Participants learned how different pricing strategies in the market can be communicate and what marketing departments of Saturn, media market and co. can learn. The number of listener questions clearly showed how important was the topic for the participants.

Session 3: Marks the last lecture block was dominated by the brand policy. In his rousing speech, brand expert Dr. Karsten Kilian stated how employees become Ambassadors of the brand, with all the consequences. If you have 100,000 employees, you have 100,000 brand ambassadors, whether you want it or not”Kilian led the participants in mind. “The crowning Managing Director of QUICK shoe, formed Jochen F. Obrecht, with his presentation of the no-name brand – the successful corporate brand relaunch”. His lively and outspoken style evoked not only enthusiastic applause, but also the one or another hearty laugh among the participants. Framework programme also away from the actual topics of the marketing day was a success.

The breaks were used to intense networking, as well as to museum tours. Again and again, participants praised the varied lecture programme and the premium speakers. In a personal discussion, it became clear that the Cologne marketing day now also far beyond the borders of the region also enjoys a good reputation as from Stuttgart or Munich, participants travelled to confirmed. All lectures, as well as images and video clips are in the next few days after on the website as well as in the blog of the German Institute for Set marketing under. Prof. Dr. Michael Baird

Sascha Wolff Gmb

People. Marketing. aptly describes. Over ten years the Berlin Agency is Wolff consulting with her recipe successfully, so far under the name. For many years, the team is for example Daimler AG as a partner in marketing campaigns to the page. But also companies from other industries benefit from the Know-How of WOLFF employees data management as the VZ-networks since 2010. The Agency always adapts IT solutions as well as marketing campaigns on individual needs and current conditions of the customer.

Because Managing Director Sascha Wolff knows from experience: standardized solutions to meet usually neither the customer nor its products. Instead precise concepts are in demand.” Always the subject of data protection has top priority. The WOLFF team data. People. Marketing. is therefore also a BSI certified IT-Grundschutz expert. He assists clients in terms of data security and ensure a compliant storage of sensitive corporate and customer data.

New WOLFF Web site shows the renaming of Wolff consulting in WOLFF more profile data. People. Marketing. goes hand in hand with a relaunch of the website: now the visitors on learn more about the different IT and marketing services of Agency. Sascha Wolff is proud: our tasks are very complex and we cover a wide range of our services. With the new website we are able, to portray to the outside.” A separate section is dedicated to the topic of data security on the site, there is also an overview of customer examples. Including an overview of the corporate structure including the subsidiaries can be found under the menu item company. This is also delicious advertising, developer of the already established dialogue marketing method Dialoxx. About WOLFF data. People. Marketing. GmbH the WOLFF data. People. Marketing. GmbH is a successful link for more than ten years between marketing and it. The company has its headquarters in Berlin and has 50 employees. The philosophy of WOLFF data. People. Marketing. is: perfect data management is the Foundation for successful marketing. Therefore, WOLFF developed data. People. Marketing. intelligent process and IT solutions for all communication channels for its clients. The team always adapts its solutions on the basis of extensive expertise on the individual needs of its customers. WOLFF’s experts are data during ongoing marketing campaigns. People. Marketing. their customers as a reliable IT partner to the side. Press contacts WOLFF data. People. Marketing. Sascha Wolff GmbH Friedrichstrasse 132 10117 Berlin 07131 / 766 96 82 PR agency Xpand21 GbR Michael Hardy Lapwing Court 9 22089 Hamburg 040 / 325 09 17 14

Personalized Luggage Trailers

The new product of printing the printer will prevail for a few months, the printers are trailers on the market with product X day premium. The high demand shows that print advertising is anything but decline. To know more about this subject visit Pouya David Yadegar. Now the printer from Reinheim sets another on it. How about individual luggage trailers for trade fairs and events? This impacted advertising idea creates a clear WOW effect when customers of large and small companies. Directly with the invitation for the show, send a trailer in your corporate design. Your customers will be amazed how much you change event in the stuff for this. Who wants to offer a very special service, kept the baggage of his customers at the fair.

So, the customer can run free and easy about the fair. To do so the company can print personalized luggage tags to the X day premium. The name of each customer is already on the luggage tag to read. Also this luggage tag can contain a numbered outline as a control document when you pick up is used. To keep the case of its customers for the duration of the fair has the advantage that they always come back to your stand. With this convenient service, large and small companies increase the frequency at the booth and create a positive image in addition.

Thus, the X day premium trailers are a particularly professional way for customer loyalty. The trailers are made in digital printing on environmentally friendly paper. You are extremely tear-resistant and easy to label. THE printer stand for highest quality and color fastness. So your logo and your layout is perfect. By digital printing, also small amounts of inexpensive personalized can be printed. So this service at trade fairs also, or just especially for small and medium-sized enterprises is worth. With this refinement of the product X day premium luggage tag have the printer proved again, you know how effective print advertising. The X day premium luggage tag can either directly through the Web site kofferanhaenger.de inclusive design are ordered. Advertising agencies and marketing departments can order without obligation there also a free sample pack with layout file, to of their own design.

Harvard Business Manager

And they help to save advertising expenses. Who wins the loyalty of its customers and can be permanently stored, generated steadily rising sales and at the same time, reduced its costs. Blind and deaf for the contest a thoroughly loyal customer not only always comes back, he is also blind and deaf for the competition. He defends his favorite provider against any kind of attack. Most importantly: He is full of enthusiasm about him and generates the valuable word of mouth this way. Positive word of mouth is the precursor to the recommendation business.

Fan customers are the best ambassadors and sellers. As trusted and glaub – multipliers, they trump any traditional advertising. Connected to a community, they can heave quite quickly to the top companies and brands. And they do all this for free, voluntarily and gladly. That is to say: not only always-again-buyers as a particularly active referrers customers are profitable. Recommendation readiness is a clear reference to high customer loyalty. Unwillingness of recommendation, however, is a first bounce early warning signal.

The American loyalty expert Frederick F. Reich hero came in a post for the Harvard Business Manager to the following conclusion: The companies with the highest number of positive EMP errors examined in the context of a three-year study had the highest sales growth at the same time. There you can call but only one: her with loyalty! Referrers are the best seller it is quite amazing how much energy market participants sometimes invest in order to tempt their favorite brand other. Referrers are the best accessory on the road to improved results and high new customer business. The most important thing: You can be the easiest way to generate from the pool of enthusiastic and loyal regular customers. Such sweetheart who care it eagerly, so that they don’t come any ideas. Because your best customers, the highly profitable, extremely loyal online and offline Referrers are exactly the customers who prefer to have your competition. An experimental study at the University of Hamburg demonstrated, by the way, that to customers after delivering a recommendation the company increasingly feel connected. As demonstrated, that pronouncing a recommendation has a positive effect on the own buying intention. It is so doubly useful to develop its recommendation business. It provides for cost-efficient new business as well as an increase in loyalty, say longer loyalty and increased accounts. Who, however, neglected his existing customers, who will receive no recommendations. The book on the subject of Anne M. Schuller customers on the run? How loyal customers, attract and retain Orell Fussli 2010, 208 pages, bound 26.90 euro / CHF 44.00 ISBN 978-3-280-05382-9

Social Media Manager

1-2 Of Hashtags per status message is enough. They help users To accurately categorize posts. Too many buzzwords, however, interrupt the flow of reading and confuse the user. For even more analysis, hear from Danny Meyer. Tip 4: about Hashtags in the dialog come companies can use the Hashtag searches, with users and other companies in the social media conversation. So, you can search for relevant keywords from the industry and leave a comment, if they contribute something to the topic. Companies with interesting facts is participating in the talks, this increases their range on the respective network. Because other users are so aware of their profile. It is however important as unwerblich to proceed.

Companies should remain always authentic and dialogue to position itself. Tip 5: Hashtags on all social media profiles constant use should your own Hashtags regularly and consistently on all their social media profiles, which allow the HashtagNnutzung to use. Ever more frequently, they communicate the public’s own Hashtags, the better they anchor themselves in the minds of the audiences. So can the fans & followers of the company are looking for the Hashatgs and participate in the conversations about the brand. Therefore companies should publish regularly and widely their content with the related Hashtags on all social media. Manually setting of the posts on social media, takes however much time. You take advantage of services such as, for example, the PR-gateway (www.pr-gateway.de) Social Media Manager (social-media.pr-gateway.de), which take you from this work. Companies publish so their content on all major social media profiles with one click.

Companies leaving more time for individual dialogue with your fans & followers. Company Description PR-gateway is a project of Adenion GmbH. PR-gateway (www.pr-gateway.de) is an online service that centrally manages and delivers click parallel to numerous free press portals, news services and social media company news and social media news. Capturing multiple accounts for the individual portals.

Meavision Film

Master of excellence for “GIAC” and award for high standards go to STUTTGART/BONN Bonn, 10.12.12. At the master’s ceremony in Stuttgart Park Hotel to the 24 corporate media awards, two awards at the 360-degree Agency went Meavision media GmbH from Bonn this year. With two prices, the renowned jury praised the outstanding creative technical services of the experienced specialists in corporate communications from Bonn. It was particularly impressed as the opening video of the DHL-landing page in Stuttgart from the clip “GIAC”, the core of which together zufasst Internet advertising campaign 2012 globally in less than a minute. The impact strong film is the Visual bridge to the content of the international umbrella brand campaign as a surprising entry and supports the campaign claim of excellence. Simply deliverd”by DHL. How effective is this film, is last but not least, that the film used worldwide in many languages, but also in the high click-through rates in the countries. The video online, is available for example, under en/campaigns/excellence.html?WT.mc_id=GIAC-EXCELLENCE-2012_OFFLINE_004 or see v.youku.com/v_show/id_XNDAwNjAyNzMy.html.

The jurors of the corporate media awards grant an award for high standard of the info-trailer “Education concerns all of us”, devoted to the theme of education justice and social responsibility of politics, economy and society. The challenge was to convey a highly charged topic, not lurid to be informative and gripping in just a few minutes. The occasion was an event of the Federal Ministry of education, in which the film paved the way to a discussion board. The rotation shots were relined with children and young people in the Prenzlauer Berg district of Berlin with graphic overlays to statistics, to allow a factually informed debate. The trailer is online available at m.youtube.com/watch?v=B7NL817whpU.

For the team of the Meavision media, this victory is the conclusion of a year full of successes ranging from the New York mercury Festival up to the Finalistensieg at the Grand Prix of the Medium-sized enterprises. A motivation boost next year with full use of creativity free rein and to exceed the needs and expectations of our customers with compelling media solutions. PROFILE Meavision media GmbH is a 360 agency that covers the entire spectrum of media services, from storyboard conception and realisation of film print template creation and multimedia InternetServices up to translations into over 40 different languages. The strategic headquarters in the federal capital Bonn serves as a starting point to coordinate of global companies with a global network of more than 1,000 freelancers.

Rainforest Alliance

Mobile exhibition stands for the mobile booths COTECA Hamburg can be the respective presentation area adapt to from 04 to 06 June 2010 will host a new exhibition around the industries of coffee, tea and cocoa COTECA Hamburg the Hamburg Messe und Congress GmbH with the. COTECA range includes the topics of production, raw materials and trade, modern roasting and finishing plant, processing and packaging, coffee-shop equipment, as well as appropriate services. More than 100 national and international exhibitors depict the entire process chain of the products at the trade fair in the halls of Messe Hamburg, from the crude up to a finished hot drink. The premiere COTECA also global certification body such as the Rainforest Alliance with locations in New York City, San Jose and Costa Rica become fair and their services in the Hamburg exhibition halls present the company based in the Netherlands, UTZ certified. For a successful trade fair participation, the advertising company LA CONCEPT offers the appropriate booth GmbH & co. KG from Cologne. LA CONCEPT offers individual and mobile booths, as well as complete exhibition systems, thus meets the high demands at a trade fair. Mobile booths outfitted with maximum flexibility, because they put together individually.

The optional folding displays, rollup display and bar systems allows an individual design of the stand. With the option to create different size variations, a mobile booth can be used thus for a wide range of measurement. The simple dismantling and transporting the mobile booths allows a construction and dismantling of the stand within a very short time by only one person. A successful presentation at a trade fair appearance is sponsored by media of digital communication in the form of interactive Teminalsystemen and mobile event tools. Through the use of interactive terminal systems and mobile event tools, the content can be communicated to the target group simple and modern. This is, for example, through a multimedia presentation about Multi touch allows tables. Content also with Terminal systems can be multimedia via touch screens deliver.

To save space, the latest terminal systems include a brochure stand at the same time, so that provided information material can be taken directly from the visitors. Therefore, the interactive systems of LA CONCEPT form an important and meaningful support to the stand. A particularly innovative exhibition stand design is possible through interactive projections at the booth. At trade fairs, the edutainment is a factor should not be underestimated the communication and transmission of information. Interactive elements help to attract the attention of the target audience for the own trade fair stand, attention-grabbing effects interactively involve the visitor. For example, such interactive projection form the air touch window, as well as interactive floor projections.

Wagner Wagner Created

The German Science and Innovation Forum New York (GCRI) entrusted the Reutlingen communication specialists of Wagner Wagner with the creation of their 2012 Reutlingen (29.01.2013) annual report. The Reutlingen agency prevailed in their creative proposals against international competition. Already in 2010, Wagner Wagner created the first annual report of the GCRI launched by the Federal Ministry of Foreign Affairs in the life and demonstrated their competence and creativity. The work of Reutlingen communications specialist was so convincing that they prevailed again in 2012 against an international competition and were entrusted with the preparation of the annual report. Wagner Wagner are subject to this design, layout and production of the annual report. We appreciate your confidence and that we the year 2012 may report for the GCRI, “as Jan Staib, Managing Director and project manager at Wagner Wagner. “Sanchez is sure that report, year 2012 a real eye-catcher” will be. Stylistically he should Annual report 2012 build on the previous publications.

To obtain a continuous line, apply some style elements of previous publications. Contemporary, modern elements are added but. More follow-up orders in the region allocated for the current job. So, the report will be printed for example again in Reutlingen. 2012 Annual report will be published in April 2013. The annual report of the GCRI gives insights into the work of the institution first and foremost. As in the past years, he presents the current team.

He informed on the State of research in different areas, as well as the progress in the transatlantic research cooperation. The report highlights the presence of the media, as well as the successes of the organization. In a flashback, presents the report the events of the past year and presents the events of the coming year.