Pads

Music & media company msg expands financial crisis, market slumps, reviews that mood in the country is not the best. The music support group (shortly msg) one of the largest independent companies in the music and media industry, of not impressed, but continues to grow. Market crises are a huge opportunity for us, by anti-cyclical investing! “, as Managing Director and owner, Rudiger J. Veith.” Locations in Eichenau, Munich and Cologne, the site of Berlin is now completed. After the in-house training Academy German POP (pop Academy training for musicians) and since early 2007 moved into already parts of the building, now also all other services and products of the msg around media and music offered. Real estate in Hamburg is also clear. Here are opened the doors in early January 2009.

“It’s the mix housed in the Kera-Haus” in Berlin-Charlottenburg, a former 1400 m large ceramics factory from the time around 1900, the location of the msg will soon all offer everything the heart of the music and media: recording studios, CD & DVD pressing, label work, promotion, music and book publishing, graphic & Web design, marketing agency, education and training at the German academies POP and pop Academy. The huge portfolio of all the services and products related to music and media is our unique selling proposition”said Veith. Quality despite quantity serve a wide range of work and at the same time deliver top quality in all sectors – and that is the recipe for success with currently over 200 employees of the company at an affordable price. The in-house Dorian Gray”are recording studios, for example, as in the mother Eichenau, equipped with an SSL mixer and a loudspeaker system of the PMC brand. Here, you can work on highest level international”, as Studio Chief Gerhard Wolfle. Also recording rooms, photo -, film – and design studios, as well as all editing stations are equipped with the latest technology.

OASIS not only technically has the Berlin headquarters of the music support group a lot to offer, but also atmospheric: sunlight-flooded rooms, parquet floors, a melange of old brick walls and stylish inventory, as well as remnants of ceramic mosaics create an oasis that radiates a unique charm of the old factory. Each site even has a cafe lounge. The Berlin site manager Christian Woelki is pleased that the modification and renovation works are completed soon: the result is stunning! In such premises, we lift the new Vorzeigestandort the music support group to a new level! “Those who are interested in the performance range of the msg, can make a personal appointment to to consult on the spot. The monthly held Info Day offers opportunity, to learn up close about the company.

Wolfgang Dittrich

Reliable recommendations can be developed only by simultaneous analysis of content and reading behavior and even in real time “, explains Felix Badura, marketing and sales manager by Meetrics, results of the study. The willingness to pay is based on the clear added value, a news portal as compared to other sites offering his readers. News portals are well advised to invest, but also in procedures which immediately show whether the contents are perceived by users as relevant not only in providing exclusive and sophisticated content “, complements Andrea Eckes, consultant with a focus on digital media by d.core. The analyses underlying the study on reason are available at and to download. About Meetrics GmbH the Meetrics GmbH in Berlin is a pioneer in the algorithmic real time attention measurement on the Internet. Meetrics website operators and marketers realized continuous full surveys and reporting in Real time without compromising the user in his surfing behaviour or the performance of the page. The system is based on research findings pending patent one of the founders, Dr.

Philip by Hilgers, who has done research on Visual and textual communication at the Massachusetts Institute of technology in Cambridge, and for the Max Planck Society. D.core GmbH’s research and consulting agency d.core offers media companies of all genera strategic and editorial consulting, the development of marketing arguments as well as the design of research projects and the realization of Independent Institute. As innovative consulting agency d.core covers the entire spectrum of media research and consulting: founder and CEO of d.core is Wolfgang Dittrich, long-time Director of the Burda group market research and former Director of ag.ma and AGOF. Andrea Eckes as head of digital media develops new and innovative services for online marketing.

Markenhype

PSSO celebrates its anniversary with new website PSSO is reflected in the new, virtual robe. 5-year anniversary the professional audio brand has dressed up really fine himself. Now, under, a new website was launched. Independently developed a page which reflects the characteristics of the brand: the technology is up to date and the clear structure allows easy. The products on the website were divided into eight groups: line array, installation, portable sound, amplifiers, audio processing, mixing, sets and accessories. Within the individual product pages, all visitors have access to images, technical data, manuals, videos, feature and description texts, etc. Click Danny Meyer to learn more.

In the menu item references were listed some examples. This should show various applications interested. The page also contains a PDF product catalog, which is available for download. Five years ago PSSO was founded with the aim of, the existing Markenhype in the PA sector to break through. The medium: to offer affordable solutions for professional users. This was acting philosophy consistently on from the outset on a”, as it is currently widely used in the industry, refused. The core of the product range is the compact line array (CLA) unveiled a year ago and the power needed to operate of the system, controllers and accessories for storage, transport and use. Emphasis is placed on the compact speaker array (CSA and CSK model series). The speakers visually reminiscent of the CLA designed for mobile operation, as well as the installation and are available in various flavors and colors.

Michael Oehme: Google Optimization Is Mandatory Task Of PR Agencies

In recent years the issue of dealing with Google has become increasingly Friedberg the compulsory task for advertising agencies and Public Relations firms, found 2011. “The reasons for this are found quickly: virtually everyone, whether a customer, business partner, journalist, even the staff of the Bank in lending on the Internet is about smart, what it because of his counterpart” to read. With a market share of nearly 90%, is Google doing one of the search engines that this meaning shows now States, such as the example of China, forcing number to act, view recent events. While a variety of studies show that publications in the Internet by readers is almost equivalent provided with carefully researched articles in newspapers and magazines. Herein lies a certain danger, because a non-negligible part takes place anonymously, facts, opinions, imputations are often blurred. Some use the Internet and also primarily the search engine Google, to people and companies specifically to discredit, for example, through forums or blogs.

From the one celebrated as the Crown of creation in terms of freedom of expression, see other serious dangers grow up, especially as feeder has been Google or the more frequently used areas of social network marketing very heavily in our personal lives. To grasp Google, you must understand its classification. Google uses a certain ranking of websites and information and assess in particular the density of links, the so-called popularity here in addition to formal aspects and the incidence of so-called key words (keywords). They assessed how many other pages refer to, for example, your own website. This ranking algorithm was introduced by Google, is now also at other search engines as standard, and was often questioned, but still never quite figured out to our knowledge. In addition to the number of links that reference this on the own side, is also rated as well because the pages are even linked, which refer to the separate page. Ever more so the friends who help you, all the better. It is like in school or in real life.

Google measures the importance of pages so indeed and here, so the topic of Google Optimization an entire industry has developed, which requires an interplay of software developers, graphic designers and copywriters. While Google can count only links to pages has collected it in his own store. So anyone who wants to improve its Internet site, should bring some patience. For more information,

What To Keep In Mind When Planning An Internet Presence Is

The Web has its own rules – just for professionals? A professional website is now standard for most entrepreneurs. The Internet is used as information medium increasingly also generational, so that it is profitable for almost every industry to provide information on the Web about their goods or services. Of course, so a company website not of today is created tomorrow. Who is serious about his website and just want to start on a professional level, has to plan a lot beforehand. In most cases, it makes sense to engage a Web design agency and to include the service provider immediately in the planning.

The professionals of the Agency know not only the opportunities but also the processes and may indicate the same any thinking or planning errors. Who employs not just yourself, a professional for Web programming in his company, does help is the page definitely wise planning. You like what information and functionality the Web page shall include, as Entrepreneurs can even set. But whether the own ideas so actually can be realized, can detect only a professional at first glance. One of the questions that sooner or later inevitably arise when planning a Web site, is whether to use a content management system, or whether it should be a static HTML Web page. Without a doubt, both methods have their advantages and disadvantages. With a CMS, you can even customize content and new enter if the Web page is only once – without programming knowledge. Search engines evaluate high-quality, up-to-date content incidentally very positively.

Content and layout are strictly separate, and you can assign different rights to different users. On the other hand, a CMS a little limited the creative freedom in the creation of the Web site. (Corporate Web pages this is however usually not a problem, because they already must keep in the CI and therefore the layout should not vary.) Each page can be customized with HTML-based Web pages, in addition, the loading times are usually shorter.

Leipzig Agency

Young Leipzig Agency implements major order the young Leipzig online agency media mixer.de converts a large order for the fast-growing mail-order pharmacy to the rose at the turn of the year. The owner-managed company has designed an ordering system for Pharmapunkte of the largest German drugstore chain dm, with the future in Germany 850 branches products of the pharmacy to the rose can be ordered. The rose is only shipping trade partner for apotheken – and prescription products in German dm markets from 1 January 2013. The full service agency media mixer.de accompanied early 2013 and the implementation of the project. For us, it is the largest order since the founding of the Agency “, says media mixer.de founder and managing director Stephan Huwig. ng facts. Currently, we are in the testing phase for the entire system and working daily on improving. We look forward, running from 2013 all Pharmapunkte in dm markets with the system designed by us.

“In addition to the well-known agency Jung von Matt, responsible for the Corporate design, which rose Pharma GmbH in this collaboration also relies on the expert team of media mixer.de, responsible for the conception and project supervision of the ordering application. The most important conceptual changes: In addition to higher ease of use a comprehensive health advice will be provided. In addition, each client has the opportunity to deliver his package either an address or a dm market his election. A tracking informed at all times about the status of the order. Furthermore, the customer of the Pharmapunkten, as well as in the online to ride of the pharmacy to the rose on orders and information can be accessed. More features are planned.

Guide For Retailers

To achieve successful retailers of the retail wholesale thrives on sale of goods, which are desired and needed by consumers. Not only the demand determined in the business, but above all also offered resaleable goods. It is not always easy to put together an attractive and above all affordable product range according to the specific orientation for the retailers but also on the Internet or in floor trading. The connection to the appropriate wholesalers is mostly the alpha and omega of successful commercial activities. B2B-Grosshaendleradressen.de has recognized this need and provides the optimal solution for the contact with the desired party with a special guide for resellers. Under b2b-grosshaendleradressen.de/branchenbuch.php the service provider has provided specifically a yellow pages on the Internet for retailers, offering the optimal contact database for the reseller. With special filters to search the individual needs can be queried be.

So a variety of merchants can be, for example, about product inquiries or to regions maps locate, which can be interesting for its own business. Sure light is b2b-grosshaendleradressen.de isn’t the only such offer for resellers on the Internet. What distinguishes the party, however, is the up-to-date held DatSet with comprehensive contact information and overview of the each existing product range. Thus it reseller comparatively, easy to find the right distributor for its own business. The integrated evaluation function creates an additional sense of security when it comes to finding a qualified Distributor. From the manufacturer to the wholesaler and to the importer can be found under valuable addresses for the resellers branchenbuch.php. The offer also for business start-ups and the change of range of is interesting. From about eight million Product offerings can assemble as the own range of products easily and comfortably and there are just the right wholesalers addresses.

The question then comes after the price for such comprehensive service, so they can be answered easily. The registered reseller receives for the price of an average visit to restaurant a year for full access to the current and tested data of the business book for resellers. Compared with the effort for the homemade”looking for the right wholesalers in a sense a bargain price. And a poorly structured product range for the reseller can be as dangerous, all those who know that in the long term have not regularly checked their wholesaler contacts. The profit is in the shopping!” And retailers can affect quite with the correct addresses of wholesalers from the provided YellowPages. It requires very little effort with a Result that again convinced even old hands in the retail sector. Last but not least there is the mobility of the market, which stands for the success of the retail trade. And that’s what the reseller needs the right contacts! Contact: Web services AL INH. Andy Lehmann Charles Town Road 8 D-80997 Munich Germany – Germany

Mobile Internet

Concepts for the corporate world are better – every second company developed unified communications considers Homburg sense Berlin/bath, August 28, 2008 – there is the need for mobile applications and services. Since almost all experts agree. Retail mass market can be not so fast developed however as hoped. This applies particularly to the mobile Internet. According to our studies, the data tariffs for the use of the mobile Internet are a major stumbling block for a further spread. \”Studying the fine print ‘ alleged flat-rate offers of the operators you can find limitations in the data volume there in many cases, for which the costs exceed either exponentially or in other cases the bandwidth of use of is reduced\”, complained about Jens Klemann, Managing Director of the Bad Homburg consultancy Strateco and co author of the study mobile marketing\”.\” To call such offers as a flat rate, was misleading and not contributing to greater use of the mobile Internet. The same applies to data connections while abroad which may incur exorbitant costs if it is forgotten in the foreign network to disable the regular synchronization and every five minutes for each individual connection firmly asked is.

With such a price policy the growth fantasies of the operators will not go up certainly\”, Kan assumed. The devices and content are not yet suitable for mobile Internet applications. Even on the large screen of the iPhone, it is tedious to skim quickly complete Internet pages, which resolution are set up for the current minimum standard of 1024 x 768 points. Multimedia content such as real audio, Flash Player or Java applications constitute more barriers for mobile use. Internet sites that is designed for high-performance computers with large flat screen TVs, will inevitably constantly outrun the small, mobile devices\”, so Andreas Lady, Germany head of ICT company Aastra,. It would also lack valuable applications to NeueNachricht.

Federal Ministry

Another 25 percent are planning to use a factor of influence should not be underestimated on purchase decisions in E-commerce are now customer reviews customer reviews. Buyers of a product or service give their opinion about the items purchased with the product description in the online shop. Thus a potential buyer can find out quickly and easily about the respective object. But how many online retailers are currently offering this possibility of review? It wanted to find out the team of E-Commerce Guide and asked online therefore the E-commerce newsletter readers and visitors to the E-commerce-guide platform (www.ecommerce-leitfaden.de). 40% of online retailers therefore already offer this form of product evaluation.

A quarter of plans for evaluating their articles by their customers. Just under a fifth rejects this method, where 6% of them specify the fear of bad reviews as a reason. At 15%, the shop software supports any customer reviews. The chart shows the results in detail. On the Web site “www.ecommerce-leitfaden.de you can find regular short surveys in the field of E-Commerce, whose results among others in the E-commerce newsletter E-Commerce trends” to be released. The free newsletter reported in the two-week rhythm about current events around the issues of commerce and payment.

About the project of E-Commerce Guide”: for answers to the most important questions around to provide e-commerce, ibi research at the University of Regensburg has joined a consortium consisting of from nine leading solution providers and research and consulting Institute. Atrada, atriga cateno, ConCardis, creditPass, etracker, EURO-PRO, Hermes logistics group Germany, mpass, Saferpay and xt: Commerce bundle into this project its know-how and experience, to put together the most important information for online retailers and those who want to become, together with ibi research in easily understandable and concise form. More information: about ibi research: since 1993 the ibi research at the University of Regensburg GmbH forms a bridge between University and practice. The Institute conducts research and advises on issues around the topic of “financial services in the information society”. ibi research works on the fields of E-business, IT governance, Internet sales and business process management. At the same time, ibi research offers comprehensive consulting services for the implementation of research and project results. Since January 2009, research support of the E-Commerce competence centre is ibi in the framework of the network of e-commerce (NEG) funded by the Federal Ministry of Economics and technology (BMWi) Bavaria (www.ecommerce-ostbayern.de). More information: more images and press materials can be found under: press and medienbereich.

German Information

Through a central platform advertising a tool for information gathering is information about products, services, and companies on the Internet have rank very high. Internet users are often looking for a central platform on which the desired information aggregated and can be found well structured. Also is looking for a comfortable and comprehensive presentation of the inter food item. Advertising in video form and image – as a presentation could be a way to do this. In the following article, the advertising platform is presented goxad.de. On it, Internet users can use advertising as a means for obtaining information.

Online shops, companies and private advertisers can combine their advertising on various topics on a single platform. In two commercials (5 pictures or one video per advertising) are eligible for free. Advertising as a means of obtaining information according to polls, find out more than half of German citizens on the Internet about a subject before taking a In making purchasing decision. These facts make it clear what meaning have information on the Internet. Often Internet users find themselves but in the search for appropriate information in a jungle.

All too often you must realize that selected objects is not adequately presented and required information can hardly be found. Just the advertising picture and video form is it that puts the focus on the presentation of an object and attempts to lead on the object to the user. You therefore provides a valuable information base and can influence a purchasing decision or similar considerably. The central advertising platform goXad offers a central advertising platform the website goXad.de since January of this year, where for any topics advertising can be turned and viewed. Thus, this platform becomes a meeting place for advertising. Users can inform themselves extensively inter food objects in the form of advertising. Advertisers have the opportunity products, services and companies on goXad again to introduce.