advertising & pr

It will be winter fragrance accessories Outdoor cooling in autumn and winter and uncomfortable, we love it at home homey. We’re pulling out candle, blankie, a captivating book as in a cocoon in your own four walls. Matching frog brings to the cold season OASIS two new fresheners on the market, which can support the well-being feeling mood in the home: sandalwood and winter plum aromas called the frog haven Winter Edition, which complement the whole year offering of the line from August as a seasonal fragrances. First, the frog relax balm for nerves and soul the fragrance worlds OASIS fresheners are based on the centuries-old knowledge of aromatherapy. On the basis of natural oils, they can give the room a special atmosphere depending on the composition of the ingredients. Sandalwood that comes into India from ancient times in meditation and spiritual exercises to use, gives a sensual refreshing scent experience with its notes of oak, rose-like head and the balsamic, spicy undertones. NYC Mayor pursues this goal as well.

Winter Plum as exquisite, sweet fragrance that already dream of the next spring that is as exhilarating and vitalizing. The frog reduces OASIS hot winter edition in product design, harmoniously into any environment including six sticks made of rattan, diffuse emitting the scent in the room presents itself in tinted, frosted glass bottles with Cork stopper. A noble and pure conscious packaging design. Even a brand logo is waived, so that the fragrance bottle style can blend into any environment. The bottle is Uncorked and fitted with the sticks for the fragrance experience. The fragrance intensity can be varied at will: the more sticks in a bottle, the fragrance experience is all the more intense. The frog OASIS hot Winter Edition with the scents of sandalwood and winter plum is now in drugstores, in the food retail sector, as well as in the frog store (www.froschladen.de) available. OASIS hot on for more information about the product world of the frog

And they help to save advertising expenses. Who wins the loyalty of its customers and can be permanently stored, generated steadily rising sales and at the same time, reduced its costs. Blind and deaf for the contest a thoroughly loyal customer not only always comes back, he is also blind and deaf for the competition. He defends his favorite provider against any kind of attack. Most importantly: He is full of enthusiasm about him and generates the valuable word of mouth this way. Positive word of mouth is the precursor to the recommendation business.

Fan customers are the best ambassadors and sellers. As trusted and glaub – multipliers, they trump any traditional advertising. Connected to a community, they can heave quite quickly to the top companies and brands. And they do all this for free, voluntarily and gladly. That is to say: not only always-again-buyers as a particularly active referrers customers are profitable. Recommendation readiness is a clear reference to high customer loyalty. Unwillingness of recommendation, however, is a first bounce early warning signal.

The American loyalty expert Frederick F. Reich hero came in a post for the Harvard Business Manager to the following conclusion: The companies with the highest number of positive EMP errors examined in the context of a three-year study had the highest sales growth at the same time. There you can call but only one: her with loyalty! Referrers are the best seller it is quite amazing how much energy market participants sometimes invest in order to tempt their favorite brand other. Referrers are the best accessory on the road to improved results and high new customer business. The most important thing: You can be the easiest way to generate from the pool of enthusiastic and loyal regular customers. Such sweetheart who care it eagerly, so that they don’t come any ideas. Because your best customers, the highly profitable, extremely loyal online and offline Referrers are exactly the customers who prefer to have your competition. An experimental study at the University of Hamburg demonstrated, by the way, that to customers after delivering a recommendation the company increasingly feel connected. As demonstrated, that pronouncing a recommendation has a positive effect on the own buying intention. It is so doubly useful to develop its recommendation business. It provides for cost-efficient new business as well as an increase in loyalty, say longer loyalty and increased accounts. Who, however, neglected his existing customers, who will receive no recommendations. The book on the subject of Anne M. Schuller customers on the run? How loyal customers, attract and retain Orell Fussli 2010, 208 pages, bound 26.90 euro / CHF 44.00 ISBN 978-3-280-05382-9

Mobile exhibition stands for the mobile booths COTECA Hamburg can be the respective presentation area adapt to from 04 to 06 June 2010 will host a new exhibition around the industries of coffee, tea and cocoa COTECA Hamburg the Hamburg Messe und Congress GmbH with the. COTECA range includes the topics of production, raw materials and trade, modern roasting and finishing plant, processing and packaging, coffee-shop equipment, as well as appropriate services. More than 100 national and international exhibitors depict the entire process chain of the products at the trade fair in the halls of Messe Hamburg, from the crude up to a finished hot drink. The premiere COTECA also global certification body such as the Rainforest Alliance with locations in New York City, San Jose and Costa Rica become fair and their services in the Hamburg exhibition halls present the company based in the Netherlands, UTZ certified. For a successful trade fair participation, the advertising company LA CONCEPT offers the appropriate booth GmbH & co. KG from Cologne. LA CONCEPT offers individual and mobile booths, as well as complete exhibition systems, thus meets the high demands at a trade fair. Mobile booths outfitted with maximum flexibility, because they put together individually.

The optional folding displays, rollup display and bar systems allows an individual design of the stand. With the option to create different size variations, a mobile booth can be used thus for a wide range of measurement. The simple dismantling and transporting the mobile booths allows a construction and dismantling of the stand within a very short time by only one person. A successful presentation at a trade fair appearance is sponsored by media of digital communication in the form of interactive Teminalsystemen and mobile event tools. Through the use of interactive terminal systems and mobile event tools, the content can be communicated to the target group simple and modern. This is, for example, through a multimedia presentation about Multi touch allows tables. Content also with Terminal systems can be multimedia via touch screens deliver.

To save space, the latest terminal systems include a brochure stand at the same time, so that provided information material can be taken directly from the visitors. Therefore, the interactive systems of LA CONCEPT form an important and meaningful support to the stand. A particularly innovative exhibition stand design is possible through interactive projections at the booth. At trade fairs, the edutainment is a factor should not be underestimated the communication and transmission of information. Interactive elements help to attract the attention of the target audience for the own trade fair stand, attention-grabbing effects interactively involve the visitor. For example, such interactive projection form the air touch window, as well as interactive floor projections.