Reliable recommendations can be developed only by simultaneous analysis of content and reading behavior and even in real time “, explains Felix Badura, marketing and sales manager by Meetrics, results of the study. The willingness to pay is based on the clear added value, a news portal as compared to other sites offering his readers. News portals are well advised to invest, but also in procedures which immediately show whether the contents are perceived by users as relevant not only in providing exclusive and sophisticated content “, complements Andrea Eckes, consultant with a focus on digital media by d.core. The analyses underlying the study on reason are available at and to download. About Meetrics GmbH the Meetrics GmbH in Berlin is a pioneer in the algorithmic real time attention measurement on the Internet. Meetrics website operators and marketers realized continuous full surveys and reporting in Real time without compromising the user in his surfing behaviour or the performance of the page. The system is based on research findings pending patent one of the founders, Dr.
Philip by Hilgers, who has done research on Visual and textual communication at the Massachusetts Institute of technology in Cambridge, and for the Max Planck Society. D.core GmbH’s research and consulting agency d.core offers media companies of all genera strategic and editorial consulting, the development of marketing arguments as well as the design of research projects and the realization of Independent Institute. As innovative consulting agency d.core covers the entire spectrum of media research and consulting: founder and CEO of d.core is Wolfgang Dittrich, long-time Director of the Burda group market research and former Director of ag.ma and AGOF. Andrea Eckes as head of digital media develops new and innovative services for online marketing.