Pontifical University

Spain needs innovation. Spain needs to productivity. Spain need employment. Many say, few say how to do it. On Thursday June 30 to speak at ICADE in Madrid on how achieve a model that guarantees sustainability.

DBM Spain leads some years developing projects pioneers in our country in the field of talent and customers experience applied to the development of new sales techniques and personnel management. For this reason, and to publicize case studies carried out with companies as Niscayah, Seguros Lagun Aro, Cigna or ING Direct, has summoned together with ICADE the day customer experience I Thursday June 30 from 9: 30 to 13: 30 hours at the headquarters of the Pontifical University of Comillas, in calle Alberto Aguilera, no. 23, Madrid. In this unique event, success stories of companies that have managed to not only sell more but have both happier clients and employees will analyze in depth. We all know that in the business world, between the present and the future tends to be two years of difference, which separates what is done here and what is being done in the United States. In this country are taking further what here is already a reality: the improvement of the customer experience.

According to the Forrester 2010 study, 90% of companies consider it critical to his strategy. For 80% of them, customer experience is your source of differentiation, explains Alberto Cordoba, managing partner of DBM Spain. Customer experience is the experience of the users to acquire and consume products or services offered by a company. Every client creates for himself a perception in each interaction about the company with which relates and which provides, which has an impact on your satisfaction, loyalty and bonding. Consumers are increasingly demanding and it is no longer sufficient to find a product that meets your needs, HOWTOs are crucial. Organizations faced with such competition, which cannot be mere suppliers of products or services, have to find a distinction perceived by the client. For this reason, this Thursday will be I day of customer experience that takes place in our country. Organizes it the prestigious University ICADE next DBM, the first consultant who began to design and implement customer in Spain experiences. And senior managers from all sectors will participate. Professionals involved in generating profitability from a higher contribution of persons will assist. And they do it because they are seeing that it is very profitable, which is more retention of more sales, more prescription guarantee. More productivity, more employment. Registration can be performed via the link () and presented on Thursday in Madrid. A unique opportunity this is a ride to Spain, to the country that needs to reinvent ourselves, to leave the hole, to generate productive employment. The firm Drake Beam Morin (DBM), founded in New York in 1967, has over 40 years of experience in human capital management, transformation and transition of organizations. They offer their services in 24 languages and have served more than 50,000 companies and 3 million people worldwide. DBM Spain with offices in Madrid, Barcelona and Bilbao, was created in 1982 with a team formed by professionals of different profiles that give solutions to individuals and organizations. This company bases its efforts in two business lines: Outplacement and transformation. This last, they have since 2005 by applying the methodology to generate more sales, satisfying customers, being pioneers in customer experience in Spain.