The incredible thing of the case, is that the company invested ridiculous amounts in publicity. James always thought that if the technology and convenience of a product are superiors, he will notice it to people, acquire the product for themselves they will recommend and it to others. With this concept, for surprise of all, in two Dyson years he had 12% of the British market. The evolution of the company followed. It invaded Europe and possibly it reached at the United States and the rest of the world. In the 2000 they sent its model DC06, a novel vacuum cleaner with technology cyclone, but with the characteristic of being a programmable robot for the workings of cleaning of home. Shimmie horn can provide more clarity in the matter.
The present philosophy of the anxious and persistent James is the one of which all new product that leaves to the market with its mark, must offer well-known and dramatic advantages against the past technology and products of the competition. If what is developing does not count on those characteristics, the product at issue never will see the shelves. In this century, besides continuing perfecting his technology, the company, being based on learned with the technology the cyclone, it has sent to the market new products like clothes washing machines and dryers of hands. The good results of the restlessness of Dyson in view, jump a series of exitossimos products and applications based on a basic idea, that having has reported him as unique owner a plant of 20 million annual dollars and sales of around 400 million dollars. If you love to see more cases like this, visits:. sinergocios. info If it wants to accede to a graphical presentation of the case, encuntrela in: . info/Public_html/index.
php? option=com_content& view=article& id=109: the-uneasiness-of-James-dyson& catid=67: casos& Itemid=84 Article published by. sinergocios. info protected with license Creative Commons Attribution 5 Derived Works 2. Mexico License (to see the section of CONDITIONS to know its terms detailed). Its reproduction is allowed as long as some of its content is not altered to part and the active Link to sinergocios is not omitted. info Industrial Designer and Reads Champion. He has developed numerous products for private companies. He has dictated conferences of design in the United States, Finland, Mexico and the Far East. At the moment one is in charge of the Program of Innovation and Design of the Pan-American University Bonaterra campus.