How loyal customers and active EMP errors win loyalty and not lack of consumption is the most effective weapon of the consumer. Because eventually everyone will want to buy something again or need, only wonder who! Customer loyalty is the most important and at the same time most entrepreneurial challenge of trade. But no plastic card and not yet so well-made customer loyalty tool can permanently retain today customers. The matching range is the base, a good site a must. And the most effective loyalty makers? Customer-focused sales assistants! Because loyalty is much more easily created between two people than between people and more or less anonymous company. Loyalty is more valuable still the most valuable trading by its customers can get, as their money.
Who switched on the wallet of customers, focuses mostly on the once purchase Act. Loyalty, however, is aimed at the voluntary loyalty of the customers on his continuing emotional engagement. This flushes not just once, but again and again money into the coffers: namely not only the money of the customers who like to repeatedly buy, but also the money people from their environment. Because who is loyal through and through, will be the Ambassador with missionary zeal and passionate telling good things about his favorite business – because it supplies him with good reasons. All this can not buy off the rack, but needs to be developed together with the employees. The following five points show the way. 1. first the basics: make a critical load check – viewed from the perspective of the customer: the storefronts are appealing? Is the entrance welcoming, spacious and brightly lit? Are the aisles spacious and free? Is the direction of rotation clockwise? The goods are neat and appealing placed? Are the Renner to handle – or eye-level? There is seating? Are all staff friendly? Is it fast and humorous at the box office? Thanked the staff for the purchase? 2.