New York

A net, thus, is a metaphor to observe the standards of connection of a social group, from the connections established between the diverse actors. (RECUERO, 2009). 3. Social net x Management Companies and entrepreneurs if detaches, in the real world, for its capacity to innovate and of, permanently, constructing and destroying nets, with impact on the market structures. The organizacionais nets are dynamic and reflect to each moment the nature of the interests and the limits of the possibilities of each company. (VALLEY, 2007).

Ellis et al. (1991) it defines that ' ' to collaborate, the members of a group need to communicate themselves, to co-ordinate its works and cooperar' '. Thus, the popularizao of the social nets is taking on companies in the advances of the Internet to start to perceive and to implement the decurrent transformations of the use of nets to narrow the relations to its consumers and to develop works in set. The power acquired for the consumers of if revealing and influencing others demonstrates to the way without return of this wave to which many companies of vanguard is adhering. Currently it is common to see companies, many of them of great transport, liberating the access of its employees to the social nets. Research already discloses that companies who allow to the use of social medias its employees are, on average, 9% (nine percent) more productive of what the ones that act in the contrary direction (Social Networks versus. Management? Harness the Social Power of Measured? Fresh Perspectives. Manpower Inc.

New York, 2010). In the age Colaborativa, where everything and all are displayed in public nets, the management can still more be efficient inside of a corporation, depending on the determination of its managers. The social nets explore the opinions, satisfactions, insatisfaes and form communities against or in favor of a mark and/or company. It is on the basis of these information that the companies must prioritize the form still more as its establishment is if holding in such a way internal, how much external englobando the employees, customers, suppliers, so that it can make right in segmented actions.